The Impact of the Dynamic Realism of Posters on Consumer Purchases

This study aims to explore the impact of dynamic realism in poster advertisements on consumer purchasing behavior. A total 200 participants were divided into two groups and exposed distinct sets Brand A's posters, one incorporating other devoid it. Participants subsequently asked evaluate attractiveness their emotional response towards product, likelihood The data collected was analyzed using an independent sample t-test. findings revealed that posters imbued with perceived as significantly more attractive, elicited positive emotions, exerted a stronger influence participants' decisions compared those without realism. These results underscore potential potent tool enhancing efficacy swaying contributes growing body literature role marketing offers valuable insights for marketers advertisers seeking optimize advertising strategies.